Magadheera First Telugu Blue Ray DVD in India

Geetha Arts, one of the leading production houses since 1972, has not only produced mega blockbusters in Indian languages but also pioneered many innovations. This time around, Geetha Arts has joined hands with Balaji Video, the largest home video company, to woo the audiences with a new offering – The all-time blockbuster Magadhereera on Blu-Ray. It includes a bonus disc with additional material. While the DVDs will hit the stands on the 3rd week of March, the Blu-Ray will be available 2 weeks after that. The Blu-Ray discs will be made available outside India for overseas viewers. Incidentally, this is the first time a Telugu movie’s Blu-Ray disc is being released in the Indian market. Blu-Ray disc is the latest storage format which redefines home-viewing besides giving an experience on par with cinemas in picture quality and sound. A generation ahead of DVDs.

- Master (1997) was the first Telugu film to be released on an audio CD, beside the first Telugu film to be released in DTS.
- Johnny (2003) was the first Telugu film to have movie merchandising. Also the first film in Telugu to have in-film placement and co-branded advertising. It was also the first Telugu film to use sync-sound while filming.
- Jalsa (2008) was the first Telugu film to have a mobile game based on it. Also, the first telugu film using standees in theaters as a publicity tool.
- On its home production Ghajini, starring Aamir Khan Geetha Arts also created India’s first PC game, in association with FX Labs.

NTR-Kajal gear up for Brindavanam

ri Venkateswara Creations’ Brindavanam will see young actors Jr NTR and Kajal teaming up for the first time in this Dil Raju produced venture, directed by Vamshi Paidipally. The film’s crew is presently busy shooting at a house set erected at Miyapur. The unit will later travel to Badami, in Karnataka where shooting will commence from the 28th of this month then pack off to Kerala till the 18th of March. Newcomer Samantha, whose first film ‘Yemaaya Chesave’ opposite Naga Chaitanya is yet to be released, has been signed on to play the second heroine. Prakash Raj, Sri Hari and Ajay will be seen in important roles in this film.

Arya 2 in Kerala with 100 screens



Allu Arjun has got unprecedented craze in Kerala with Arya movie. Since Arya, the dubbing rights of all Allu Arjun’smovies are selling for high prices for Kerala. His latest movie Arya 2 got dubbed into Telugu and made a mind-boggling pre-release business around 2 crores.

Arya 2 is going to hit the screens in Kerala on 5 February in over 100 screens. Divya Pictures Palakkad is releasing Arya 2 in Kerala and it is expected to bring heavy openings.